WHAT DOES EMAIL MARKETING ACCOMPLISH

Email marketing:

• Increases the awareness of your business
• Enables you to plant seeds or make offers to get prospects to take the next step
• Keeps your name in front of a large group of prospects at a low cost

Someone who responds to an email communication has a defined need and tends to be high quality prospects. Do not expect a large immediate return, but these messages do get read, forwarded to others or kept on file for a later date. We had one of our clients hold our email for 9 months before calling us and they have been a client of ours for many years.

A LOW COST COMMUNICATIONS OPTION

Email marketing can is an inexpensive way to reach clients, prospects and referral sources. An email can be a specific blast on a topic to select group of prospects or a newsletter that goes out monthly or bi-monthly to clients. It is a way to boost your image and passively prospect. The cost basically remains the same if you email ten people or ten thousand. Content should be short and to the point if it’s an email blast and if it’s a newsletter just have one or two articles.

THE CHALLENGE TO EMAIL MARKETING

Getting email addresses is the biggest obstacle in sending email blasts or having an e-newsletter. A nice looking email, fresh content and sending the emails are technical details Visionary will handle for you. We can help build email directories. Keep in mind if you are going to begin email marketing you may need to update and upgrade your website because it is often the first place recipients go when they get your email.